But first things first, let us go back to the definition of SEO and PPC. SEO stands for search
engine optimization is the process of structuring your website together with the other elements of
your site in order for search engines to understand what you do. As a result, search engines will
then display your site to potential customers/clients through organic listings, as opposed to ads.
Meanwhile, PPC or pay-per-click marketing is the process of buying an ad slot on the first page
of a search engine, but unlike Las Vegas SEO, PPC is known to deliver faster results. So once your ads are live, potential customers can immediately see your business whenever they search for you.
Optimize Google My Business
Do not be one of the many business owners or marketers who neglect their Google My Business
profile. That is because this platform is what appears within the first page of Google whenever
someone looks up for your company name and city in Google search engine. In other words,
your Google My Business profile serves as the virtual storefront of your business on the web.
Optimizing this panel is important for both SEO and PPC. SEO because it establishes trust and
verifies your company’s authenticity and PPC because all the information you have included in
your profile can pull into marketing efforts via location extensions.
Optimized your site’s mobile speed
As you probably know by now, mobile friendliness is a ranking factor for SEO. What some
people do not know is that it also plays like a quality score enhancer for PPC and these
enhancements are crucial for companies that want to show up for voice searches.
Use PPC for Las Vegas SEO keyword research
According to research, only a very small number of new pages will obtain organic rankings
within the first year of their existence. Because of the lengthy optimization process that coincides
with this timeline, it is important for you to use as much information as possible before you
invest resources on ranking a page. And to determine the keywords you need to concentrate on,
you have to look at PPC data. This could mean many things like using a well-converting ad copy
to your landing page copy, testing page structures via split tests on PPC then implementing your
insights to your landing page, or monitoring the search volume of certain keywords prior
optimizing a page for them on SEO.
Improve Dwell time on site
Although one of your goals is for users to obtain something valuable from our content, the time
they spend on your site is also another important SEO ranking factor. If you’re struggling to rank
a piece of your content that has a low time on site, then PPC may be a great solution to enhance
your metrics. The main point of this particular strategy is to position your content in front of the
right audience. By using Analytics and existing data, you can find the past users who have
considered your content relevant and interesting and these people have high chances of spending
more time on your various webpages.
Employ branding methods
Breaking out your branding goals is a good way to effectively utilize PPC for branding purposes
without needing to exhaust your hard-earned money. SEO Las Vegas is more on long-term branding since it involves aspects that are least likely to change over time. Hence, you should consider Las Vegas SEO for your location, mission, and company name. As for PPC, it’s geared up towards short-term branding that demonstrates your company’s personality, so consider it for things like promotions, seasonal offers, press releases and community activities.